The images used were taken from Taproot India, a Mumbai-based advertising agency, which was not given any credits at all at the time of post publish. Among these were “14 Indian Politicians Who’ll Find Their Counterparts In Game Of Thrones,”“20 Bengali sweet dishes you have to try once in your life,” “These Bruised Up Pictures Of Indian Goddesses Have A Point To Prove” which showcased Indian models dressed up as Hindu Goddesses but with bruised faces, as an attempt to highlight domestic violence. By then, Scoop Whoop had already published dozens of articles which were pretty viral. Doing it before BuzzFeed came up with their Indian edition, gave it an early market. Scoop Whoop even received praise from BuzzFeed’s Editor in chief who tweeted “my actual fav is ”. By November, 2014 the website was receiving over 21 million monthly sessions and attracted $4 million in last round of funding from Kalaari Capital. The articles of Scoop Whoop started hitting million hits and in a time span of barely 16 months, it raised its seed funding of Rs 10 crore from Bharti Softbank, valuing the company at Rs 40 crore. The following morning they woke up to over half-a-million post views and that’s how they started ‘Scoop Whoop’. This led to creation of a blog and a listicle was created, which read: “These pictures from a Hindu lesbian wedding would make you go all aww.” These “listicles” are often funny or point out some social problems in a humorous way.Īt some point during the drunk evening, Mishra, Tikekar and Mukherjee began discussing how hard could it really be to create such “listicles”. Listicles are the articles in the form of lists of multimedia (images, gifs or short videos) with minimal words and is shared online. He was hanging out with two co-workers, Sriparna Tikekar and Sattvik Mishra from WebChutney, an Indian webdesign and online marketing company.Ī little drunk and a discussion over “listicles” the term coined because of the popular US-based internet content and entertainment company, BuzzFeed escalated. It was just another evening in a Mayur Vihar’s small apartment of Rishi Pratim Mukherjee. We don’t intend to provide any opinion on the matter. Neither the Company nor any third-party provider of information guarantees the accuracy, completeness, or usefulness of any content, nor its merchantability or fitness for any particular purpose. We are just distributing the content supplied by third parties or subscribers. For the next three months, by day they worked in their offices, and by night they wrote listicles for “ScoopWhoop,” the name they had chosen for their blog.Disclaimer: The facts and incidents mentioned in the story have been already published by other media companies. Thrilled, they decided to create and post more articles on the blog. The next morning, they woke up to find that the post had over half a million views and that many of their other friends had shared it. The headline read: “These pictures from a Hindu lesbian wedding would make you go all aww.” The banter culminated in them creating a blog and writing a listicle for it. The company, which targeted what it called the “Bored at Work” audience, had been valued at $1.7 billion, and now wanted to expand into several other countries, including India.Īt some point during the drunk evening, Mishra, Tikekar and Mukherjee began discussing how hard it could be to write a listicle. At the turn of the last decade, the US-based website Buzzfeed had popularised the term for articles in the form of multimedia lists that could be effortlessly read and shared online. THE FIRST TIME that Sattvik Mishra, Sriparna Tikekar and Rishi Pratim Mukherjee discussed “listicles,” they were getting drunk in Mukherjee’s small apartment in Delhi’s Mayur Vihar area.
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